COMPARATIVE LIT ESSAY:
At a time when British cider makers are trying to capture growing American markets, American cider makers are trying to cash in on the old-world authenticity of English-style ciders. Since marketing is somewhat at the heart of this conversation, I will start with the can art. The winner here has to go to Crispin’s Brown’s Lane which is classic though unimaginative, but it still has the most shelf appeal of the three. The Strongbow can leaves much to be desired and the Schilling artwork does not seem to capture the right mood.
When it comes to the rest of the cider experience, London dry has better glass appeal than Brown’s Lane with its shade of gold that is darker and glossier. It also has a better bouquet than Strongbow, which probably has the best coloring of the three and a fuller mouthfeel. Most nights I would probably take the Original over the other two because it is fuller, a bit sweeter and easier going down. But if it is dryness you’re after, try the Schilling. This is pretty special because it is a draft cider that is undeniably dry without being watery or bitter. It has nice apple tones with a bit of tartness, but is still smooth. This drink is true to its English roots, but it is its nice, calm, sophisticated cousin.